Reservation Counter allegedly led travelers to believe they were dealing directly with hotels, charged them immediately when their reservations were booked
Utah-based third-party hotel room resellers have settled Federal Trade Commission charges that they misled consumers through ads, webpages, and call centers that led consumers to mistakenly believe they were reserving the rooms directly from the hotel, and failed to adequately tell consumers that their credit cards would be charged immediately, rather than after they arrived at the hotel

See the full post at FTC.gov